COLORS Brand Positioning Upgrade and VI Logo Standard Release

COLORS, literally meaning "spectrum," exists because of light and is a system for depicting the colors of the objective world.

COLORS also carries rich extended meanings: it symbolizes diversity and abundance, represents individuality and uniqueness, and signifies vitality and life force.

COLORS Lighting, unlocks the wondrous fusion of light and color.

We aim to convey not only the brightness of light but also the diverse possibilities of color and the boundless potential of life's energy. We envision every moment in diverse cultures and lifestyles around the globe filled with vitality, poetry, and warmth. We use high-quality lighting product solutions to integrate light with life, creating ideal lighting environments for residential, commercial, office, and entertainment spaces.

At the beginning of 2025, we further clarified our brand mission, positioning, and slogan.

Brand Mission

Creating an ideal lighting space for the world

Brand Positioning  

Leading Global Brand in High-Quality Lighting

Brand Slogan  

COLORS Lighting, Colorful Life

Based on this, we clarify the usage guidelines of COLORS brand logo.

As the Brand Name

As the Company Name（Domestic Only）

Prohibition of the Old Logos